In a previous article, I discussed the beacon of light in a dark, dark cafeteria, the Bevi has been. In what I can only assume is a direct response to my praise, the Bevi people came to WT bearing gifts the following week. The ultimate prize of consumption was a white and blue water bottle sporting the Bevi name on the side. Taking one for myself, I was ignorant to the phenomenon that was to hit.

The next morning, with three minutes until I had to be in the car, I went to fill my usual water bottle. Opening the lid, I was met with water mold lining the rim. With no time to wash and soak, I reached for my next best option, the Bevi waterbottle.

Later that morning, as I sat down in Con Law, I pulled out my bottle to relieve my thirst after an especially taxing Davis Center walk. “Nice Bevi,” my seatmate ventured. Looking up, her, along with multiple other members of the class, were all drinking from “Bevis”.

That was just the start. As the week went on, Bevis littered the halls and backpack pockets of students throughout the high school. In front of my eyes, the Bevi waterbottle became generic right in front of my very eyes. Phrases such as “Gonna go fill my Bevi” and “Which one is my Bevi” rang from our school’s hallowed halls.

I am astonished at this simple marketing. From a flavored water dispenser to a trend, the Bevi company has easily bought the WT student body’s hearts. We didn’t even know Bevi before a few weeks ago, and now we can’t get enough of them! Maybe this is a reflection of how easily bribed the WT students are or just a commentary on effective marketing strategies, all I know for sure is that Bevi sure has bought my love.